The ultra-smooth vodka is a chiseled blue bottle, Platinum 7X is everything a vodka should be. Distilled seven times, Platinum 7X Vodka makes a bold impression, delivering purity and smoothness at an attractive price. The Platinum 7X Vodka experience is one that easily rivals that of more expensive brands, and has earned The Beverage Testing Institute's "Highly Recommended" and "Best Buy" ratings.