In 1992, Booker Noe introduced his own signature bourbon, Booker's True Barrel Bourbon. Inspired by a 200-year-old tradition, Booker's is the first bourbon bottled straight-from-the-barrel, uncut and unfiltered. First created as a holiday gift for his special friends, Booker's whiskey was so well-received that he decided to make it available to bourbon lovers worldwide; much to the joy of spirit connoisseurs everywhere.
"The richest in this group is Booker's. The oaky, smoky, unfiltered bourbon has complexity, intensity, depth and a long finish." -Newsday, Peter M. Gianotti, May 2007